TaxPLUS

Press Release

 

“Anjeanette Alexander-Smith wrote a very creative, interesting and entertaining press release about my company. I was very tuned in and wanting to read more. Her press release will definitely catch clients and potential clients’ attention and keep it, exactly what you will want from a press release.” ~Melissa Lowe

Situation

The client wanted to bring in more customers to take advantage of her promotional deal during tax season.

Task

The project required Anjeanette to write a press release.

Action

Anjeanette reviewed the client’s information and thought of a concept that would distinguish TaxPLUS from other tax preparation software. The client cared more about helping small businesses and tax professionals navigate constantly changing IRS regulations by giving them a cadre of options. The client’s services and vision reminded Anjeanette of a film in popular culture.

Result

The client was pleased with the final product. A partial sample of the press release is listed below:

 

 

 

EVEN TAX PROFESSIONALS NEED A SHIELD OF AVENGERS IN THE EVER-CHANGING IRS WORLD

Through the power of partnership and proficiency, TaxPLUS provides excellent tax preparation software that rises above and beyond.

 

Atlanta, GA–March, 2014 – Nick Fury saw a need for a conglomerate of superheroes to shield the world from a rising enemy. TaxPLUS realized that small businesses had no league of extraordinary tax preparation software to assist them. The world according to IRS can be difficult to navigate during tax season. Ever-changing tax laws can entangle small business owners in a web of confusion. TaxPLUS offers the #1 leading tax preparation software that can guide them through this daunting process. The company’s software has different features that act as a team determined to shield tax professionals from errors.

Who needs superheroes when they can have TaxPLUS?

TaxPLUS stands out among the competition because it knows what is important: the power of productive partnerships. With its hand on the pulse of the local business frontier, the company enables businesses to operate as proficient, productive, and profitable entities.

TaxPLUS doesn’t seek to sell a product; it seeks to build relationships. It doesn’t use gimmicks of empty football fields or spirited, dancing families; it focuses on developing clientele portfolios and inspiring economic growth in the local community.