Brand Management
“Anjeanette is so creative and amazing. She worked with me through much iteration to find the best tagline for my website after my rather vague instructions. She immediately “got” what I was looking for, gave me plenty of options, and then reworked them multiple times from my feedback and “new ideas.” She’s a rock star and I hoe to hire her again soon!” ~Jo Ilfield
Situation
Jo Ilfield is an Executive Leadership Coach who wanted the concept behind her brand to reflect her goal of preparing current managers for higher level executive positions within their companies. Her clientele wanted to advance and professionally grow in a place where they invested their time and talent.
Task
The project required a revision of her current tagline.
Action
Anjeanette reviewed the client’s website to gain a clear understanding of what her company represented and offered. She brainstormed a list of possible taglines and sent them to Jo for her feedback. The bouncing of ideas between copywriter and client became one of synergy as the true representation of Jo’s brand emerged.
Result
Anjeanette created a tagline that embodied advancement, results, and global presence.
Portfolio of writing samples available upon request.
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